How to Solve the Fruit Unmarketable Dilemma in Rural E-commerce

  Online information about fruits unsalable and helping fruit farmers is constantly updated. Experts and scholars, including representatives of this year's NPC and CPPCC sessions, have been recruiting rural e-commerce online marketing. The function of rural e-commerce is not only to deliver goods to the city, but also to effectively connect agricultural production with market demand through the advantage of information technology.

  "Internet" wind blows all over the corners, it seems to catch up with it, every industry will be able to fly, in some people's view, rural e-commerce for agricultural products, has the same boost effect, the results of cheap farmers hurt people, rural e-commerce has been given the role of savior. Document No. 1 of this year proposes to "strengthen the circulation facilities and market construction of agricultural products", "encourage large-scale e-commerce platform enterprises to develop rural e-commerce services, and support local and industry to improve the rural e-commerce service system. Establish and improve the standard system of agricultural product quality classification, post-harvest processing, packaging and distribution to adapt to the development of rural e-commerce.   We will carry out in-depth comprehensive demonstration of e-commerce in rural areas. We will intensify the pilot project of information entering villages and households.
  However, the emergence of rural e-commerce as a rescue site is only a bridge between agricultural products, markets and consumers at this moment, which can not ensure the smooth landing.
  The survey found that appeals from the media and social platforms were helpful to the initial sale of unsalable agricultural products, often lacking in stamina. For example, Hunan University students launched a million navel orange challenge online and wanted to sell 1.5 million kilograms of navel orange in a month. After media reports and social attention, hundreds of thousands of kilograms of navel orange were sold, but far from the goal.
  Fruit unsalability does not mean that no one is interested in it, but that the price is lower than farmers'expectations, the cost goes up and the price falls, which is psychologically unacceptable. At present, China's agriculture is still a decentralized, small-scale extensive business model of industrial growth, failed to form a large-scale production, in addition, farmers are not aware of the Internet, limited information processing capacity on the market, failed to make a correct judgment on the supply and demand situation of agricultural products.
  At this time, if the third party can help to provide various agricultural products, domestic and foreign market situation analysis, what kind of products do the market need? Farmers will have a more rational understanding of production and management projects, learn how to enhance product competitiveness, from the demand side to the supply and demand side.
  In addition to the active guidance of relevant government departments, rural e-commerce can play an important role in this process. Huang Zirong, secretary-general of Guangdong Internet Business Association, once said that rural e-commerce is by no means just selling agricultural products through commercial platforms. It is the core content of rural e-commerce to collect big data through the network and then analyze and adjust the production and sales status according to the big data.