The Challenges Faced by Rural Industry Revitalization and Countermeasures

The implementation of the rural revitalization strategy is a major decision-making arrangement made by the party's 19th National Congress and is the general grasp of the work of "agriculture, rural areas and farmers" in the new era. "We must adhere to the comprehensive revitalization of the rural areas, focus on key areas, fill short-boards, strengths and weaknesses, and achieve rural industrial revitalization, talent revitalization, cultural revitalization, ecological revitalization, organizational revitalization, and promote comprehensive agricultural upgrading, comprehensive rural progress, and all-round development of farmers." The 19th National Congress report also puts forward the general requirements of “prosperous industry, ecological livability, rural civilization, effective governance, and affluent life” for implementing the rural revitalization strategy. Among them, industrial revitalization is the focus of promoting rural revitalization.

Industry is booming and industry is booming. Only when the industry is prosperous, the development of various agricultural and rural undertakings has a solid material foundation. In the process of promoting rural revitalization, it is necessary to place vigorously the development of rural productivity in a prominent position, closely focus on the prosperity of the industry, and cultivate new kinetic energy for agricultural and rural development.

What needs to be seen is that at present, to promote industrial revitalization and achieve industrial prosperity, there are still some problems and challenges:

First, the layout of rural one, two, and three industries is still uncoordinated. The production is not extended enough, mostly based on the supply of raw materials, the chain from the origin to the table is not perfect; the two production connections are not tight, the deep processing of agricultural products is insufficient, the comprehensive utilization of by-products is low, and the conversion rate of agricultural products is low. Insufficient development of the three industries, the ability of rural production and living services is not strong, the level of industrial integration is low, the development of rural value functions is inadequate, and the interests of farmers and enterprises are not closely linked.

Second, the rural industry is not completely unbalanced in terms of type and scale. In some places, the industry is relatively simple, still dominated by traditional planting, and other industries are weak. Even if we only look at the traditional planting industry, many places in the business model also show that the farming methods are outdated, the planting techniques are backward, and the degree of mechanization is low. The management methods are still relatively extensive, the intensive production level and level are low, and the fertilizers, Large amounts of pesticides cause environmental pollution and degradation of land quality.

Third, there are many factors that restrict the development of the industry. On the one hand, the development of rural industries generally faces the problem of shortage of human resources. It lacks the talents of management, marketing, e-commerce, and finance that are compatible with the requirements of the market economy, and lacks local practical technical talents that are compatible with the development of rural industries. On the other hand, the relatively stable capital investment mechanism that is conducive to industrial development has not yet been established, financial services are obviously insufficient, and the channels for rural resources to change assets have not yet been opened. In addition, some modern agricultural supporting facilities and rural new industries and new business land are difficult to meet, and the level of rural land conservation and intensive use needs to be further improved. These issues need to be addressed through targeted measures. To better promote the prosperity of the industry, it is necessary to closely focus on the growing needs of the peasants for their better life, adhere to the quality of agriculture, green agriculture, and take the structural reform of the agricultural supply side as the main line to accelerate the construction of a modern agricultural industrial system, production system, and management system. Improve agricultural innovation, competitiveness and total factor productivity.

First, we must face the market and develop rural industries around demand. According to market demand and local resource endowment advantages, optimize agricultural industrial structure and product structure, expand effective supply, and vigorously develop green, high-quality and characteristic agricultural products. It is necessary to promote the upgrading of traditional industries, continuously promote the construction of grain production functional zones, important agricultural product production protection zones, and characteristic agricultural products superior zones, improve the quality and efficiency of agricultural product supply, and actively promote the development of new rural industries, new formats, and new models. Production, processing, warehousing, transportation and other integration and integration, continue to extend the chain of breeding industry, and accelerate the integration of the second and third industries. At the same time, vigorously develop new industries such as leisure agriculture, rural tourism, folk customs, and health care bases, broaden the channels for agricultural income increase, develop "Internet +" modern agriculture, and use the e-commerce model to improve the ability and benefits of agricultural products entering the market. Let farmers share the value-added benefits of agricultural products.

Second, adhere to the concept of green development and vigorously develop green agriculture. At present, the resources and environment pressures facing agricultural development are getting bigger and bigger. It is necessary to make a determination to change the extensive production methods, and to firmly establish and practice the green mountains and green mountains is the concept of Jinshan Yinshan. It is necessary to improve the policy support system for green development, continue to implement the pilot project of cultivated land rotation fallow system, strengthen the application of green pest control technology for crop pests and diseases, deepen the rule of unified defense, reduce the excessive use of chemical fertilizers and pesticides, promote the utilization of agricultural waste resources, and resolutely fight We will win the battle against agricultural non-point source pollution prevention and control, continuously improve the ecological environment of rural production and living, and make agriculture strong, rural beauty, and farmers rich.

Third, strengthen the driving role of agricultural science and technology innovation. It is necessary to enhance the scientific and technological content of agriculture and continuously strengthen the application of agricultural science and technology in agricultural production. Strengthen the training of agricultural scientific research personnel, steadily promote the implementation of production, education and research projects, build a modern agricultural science and technology innovation system, accelerate the transformation of agricultural scientific research achievements, and play the role of science and technology "first productivity"; vigorously promote agricultural water-saving technology, improve high standards Farmland supporting facilities construction and water conservancy construction, improve agricultural disaster prevention and resilience; improve the level of agricultural machinery and equipment intelligence, further reduce agricultural production costs, and increase agricultural labor productivity.

Fourth, cultivate new professional farmers and adhere to the main status of farmers. We must fully respect the wishes of the peasants and give full play to the main role of peasants in the revitalization of the countryside. On the one hand, we must speed up the implementation of the new professional farmer training project, let the local talents grow up, and more and better "Tian Xiucai", "earth experts" and "township makers" emerged; on the other hand, we must implement relevant policies. In particular, the Opinions on Supporting the Entrepreneurship and Innovation of Rural Residents to Promote the Integration and Development of Rural One, Two, and Three Industries will guide more young people to return to the countryside to start their own businesses, give them financial and tax support, and attract them to take root in rural areas. It has become the backbone of the promotion of rural industry.

Fifth, promote institutional and institutional innovation. Actively explore the effective realization form of the “three powers separation” of agricultural land, guide farmers to transfer large-scale and intensive production and management patterns through the transfer of land management rights; improve the organization of agriculture, and cultivate large-scale planters, family farms and leading enterprises. New agricultural management entities such as farmers' professional cooperatives, introducing small farmers into the modern agricultural development track; accelerating the improvement of the long-term mechanism for the integration of agriculture-related funds, and comprehensively applying financial leverage policy instruments such as guarantees, interest subsidies and premium subsidies to attract private capital and support various types of Financial institutions have increased investment in agriculture-related loans and given priority to supporting the development of modern agriculture and new rural industries.